Use Cases Library

Fragmented RIA client data across CRM, portfolio management, and custodian systems preventing advisors from understanding complete client relationships and context.

Implement Salesforce Financial Services Cloud with household hierarchies, relationship mapping, and integrated data feeds to create unified 360-degree client profiles.

• •Unified view of all client relationships
• •Complete household financial position visibility

Fragmented customer data across multiple systems preventing holistic understanding and personalized service.

FSC unified customer profile with Data Cloud integration, Marketing Cloud engagement tracking, and Tableau analytics for comprehensive customer view.

• •147% ROI from productivity improvements
• •Unified view across all products

Asset managers lack a unified view of institutional investor relationships, fund holdings, interactions, and preferences across multiple funds and channels.

Implement Salesforce FSC for Asset Management with custom investor data models, fund position tracking, relationship hierarchies, and consolidated interaction history.

• •Unified investor relationship view across all funds
• •Complete interaction and communication history

Limited analytical capabilities with spreadsheet-based reporting unable to support predictive analytics and data-driven decision making.

Deploy Einstein Analytics and Tableau CRM for asset management with predictive models, interactive dashboards, and embedded analytics.

• •Advanced predictive analytics capabilities
• •Interactive executive dashboards

Limited visibility into firm-wide and individual advisor performance metrics, preventing data-driven management and accountability.

Create multi-level performance dashboards in Salesforce showing advisor, team, and firm-level KPIs with comparative analysis and trend visualization.

• •Real-time firm-wide performance visibility
• •Advisor-level KPI tracking and comparison

Advisors lack real-time visibility into key performance metrics, book of business health, and pipeline status, relying on manual spreadsheets for performance tracking.

Build custom Salesforce dashboards and reports using Einstein Analytics/Tableau CRM to provide real-time visibility into AUM, revenue, client activity, and pipeline metrics.

• •Real-time KPI visibility for all advisors
• •Automated performance tracking and reporting

Advisors jumping between 7+ different applications for client meetings, causing inefficiency and poor client experience.

Built unified advisor desktop in Salesforce FSC with embedded integrations to Orion, eMoney, MoneyGuidePro, Riskalyze, and DocuSign.

• •Reduced application count from 7 to 1
• •54% improvement in meeting efficiency

Manual commission calculations across complex tier structures and splits causing delays and disputes with advisors.

Automated commission calculation using custom objects and Flow automation, with integration to Salesforce Spiff for complex incentive management.

• •80% reduction in calculation time
• •95% decrease in manual work

Manual agent onboarding and licensing management consuming excessive time and creating compliance risk with expired credentials.

Build digital agent onboarding platform with automated licensing verification, continuing education tracking, and credential expiration alerts.

• •Automated licensing verification
• •Digital onboarding workflows

Limited visibility into agent production, quality metrics, and customer satisfaction with no systematic performance management.

Create comprehensive agent performance platform in Salesforce with production tracking, quality scorecards, commission reporting, and coaching workflows.

• •Real-time agent performance visibility
• •Quality scorecard tracking

Agents lacking centralized access to policy information, commission statements, marketing materials, and training resources.

Create comprehensive agent portal in Experience Cloud with policy lookup, commission tracking, resource library, and training modules.

• •Centralized agent resource platform
• •Self-service policy and commission access

Service team overwhelmed with repetitive client inquiries about account balances, transactions, and basic product information.

Deployed Salesforce Agentforce AI agents for natural language client inquiries with secure data access and escalation to human agents.

• •72% of inquiries resolved by AI
• •8-minute to 30-second average response time

High-volume routine customer inquiries overwhelming service teams with questions about coverage, billing, and claims status.

Deploy Einstein Bots for insurance with natural language processing to handle FAQs, policy lookups, payment processing, and claim status inquiries.

• •60% of inquiries handled by chatbot
• •24/7 customer self-service

Manual claims fraud detection with limited pattern recognition capabilities, resulting in undetected fraud and significant losses.

Deploy Einstein AI fraud detection models analyzing claims patterns, historical data, and behavioral indicators for automated risk flagging.

• •AI-powered fraud pattern detection
• •Real-time fraud risk scoring

Limited risk assessment sophistication with basic underwriting criteria unable to identify subtle risk factors and pricing opportunities.

Deploy Einstein AI predictive models for risk assessment using historical claims data, external data sources, and machine learning.

• •Advanced AI risk scoring
• •Predictive loss ratio modeling

Embedded finance platform needing to support multiple distribution partners with white-label capabilities and real-time data.

Built API-first Salesforce architecture with partner portals, real-time webhooks, and comprehensive API documentation for partner integration.

• •47 partner integrations
• •Real-time transaction processing

P&C insurance agency with Applied Epic limiting growth, integration, and modern customer experience capabilities.

Complete migration from Applied Epic to Salesforce FSC for Insurance, preserving policy data, carrier relationships, and renewal workflows.

• •Migrated 15 years of policy and client data
• •73% faster quote generation

Scattered legal documents and signed agreements with no centralized, audit-ready repository for capital events.

Integrated document management with DocuSign for e-signatures, automatic storage in compliant repository, and Salesforce Shield audit trail.

• •14% reduction in business costs
• •Audit-ready document repository

Manual account application submission to custodians with rekeying, errors, and delays in account establishment impacting time-to-first-trade.

Integrate Salesforce with custodian platforms (Schwab, Fidelity, Pershing) for automated account application submission, real-time status tracking, and funding notifications.

• •Automated custodian application submission
• •67% reduction in account opening errors

Manual account opening processes with paper forms, multiple handoffs, and 2-3 week completion times creating poor client experience and operational bottlenecks.

Build digital account opening platform in Salesforce Experience Cloud with integrated e-signatures, automated custodian submissions, and workflow-driven onboarding process.

• •2-3 weeks to 3-5 days account opening time
• •85% reduction in manual data entry

Manual advisor workflows for recurring tasks, reviews, and compliance activities consuming excessive time and creating inconsistent client service delivery.

Build automated workflow engine in Salesforce for quarterly reviews, annual plan updates, rebalancing triggers, and compliance tasks with intelligent assignment and escalation.

• •85% of recurring tasks automated
• •Consistent workflow execution across firm

Manual processing of capital calls and distributions for private funds creating errors, delays, and investor dissatisfaction.

Automate capital call and distribution workflows using Salesforce with investor notification, payment processing integration, and automated reporting.

• •Automated capital call calculations
• •Digital investor notifications

Manual claims adjudication with inconsistent decision-making, slow processing times, and high handling costs.

Implement automated claims adjudication using Einstein AI with rules-based decisioning, fraud detection, and straight-through processing for low-risk claims.

• •72% of claims auto-adjudicated
• •83% reduction in processing time

Manual commission calculations with errors, delays, and agent disputes consuming significant administrative time.

Automate commission processing in Salesforce with configurable commission plans, automated calculations, payment integration, and agent portals.

• •100% automated commission calculation
• •Eliminated commission errors and disputes

Manual SEC and FINRA compliance monitoring with spreadsheets and email tracking failing to scale and creating regulatory risk for growing RIAs.

Implement automated compliance workflows in Salesforce FSC with integrated archiving, supervision, exception tracking, and automated ADV updates.

• •100% automated compliance monitoring
• •Real-time exception identification and tracking

Missed cross-sell opportunities due to lack of customer insights and manual identification of needs.

Einstein AI analysis of customer data and transactions with Marketing Cloud Journey Builder for automated, personalized campaigns.

• •36% increase in customer satisfaction
• •Behavior-based engagement

Manual RIA fee calculations prone to errors, disputed invoices, and delayed billing cycles impacting cash flow and client trust.

Automate fee calculation and invoicing in Salesforce using custodian position data, tiered fee schedules, proration rules, and integrated payment processing.

• •100% automated fee calculation
• •Eliminated billing errors and disputes

Reactive fraud detection with manual investigation processes and delayed account actions.

Data Cloud unified customer profile with Einstein AI real-time fraud scoring and Flow-automated account freeze and case creation.

• •Real-time fraud prevention
• •Reduced financial losses

Manual monitoring of client financial goals, milestones, and portfolio thresholds leading to delayed responses and missed opportunities for proactive advice.

Configure automated alert system in Salesforce to monitor goal progress, portfolio performance thresholds, and key financial milestones with triggered notifications to advisors and clients.

• •100% automated goal milestone monitoring
• •Proactive client outreach on goal achievements

Manual investor onboarding with lengthy KYC/AML processes, multiple document collection requirements, and slow fund subscription completion.

Build digital investor onboarding platform with automated KYC/AML workflows, e-signature integration, document collection, and fund subscription processing.

• •4-6 weeks to 1-2 week onboarding time
• •Automated KYC/AML verification

Manual KYC/AML processes with periodic reviews instead of continuous monitoring.

FSC compliance workflows with Flow automation for document collection, identity checks, PEP screening, and continuous monitoring integration.

• •Reduced KYC/AML time and cost
• •Improved audit outcomes

Manual policy renewal tracking with missed renewal dates, inconsistent follow-up, and high policy lapse rates.

Build automated renewal workflow in Salesforce with 90-60-30 day advance notices, automated quote generation, and digital signature integration.

• •95% reduction in policy lapse rate
• •Automated renewal reminders and quotes

Manual compilation of regulatory reports (state filings, data calls, financial reports) consuming significant time and creating filing risk.

Automate regulatory data collection and reporting in Salesforce with integrated data feeds, workflow-driven report preparation, and filing tracking.

• •Automated regulatory data aggregation
• •Streamlined report preparation

Manual compilation of regulatory reports (Form PF, AIFMD) from multiple data sources consuming significant time and creating filing risk.

Automate regulatory data collection in Salesforce with fund data integration, workflow-driven reporting processes, and electronic filing integration.

• •Automated regulatory data aggregation
• •Streamlined Form PF and AIFMD preparation

Manual renewal reminder process with inconsistent timing and follow-up, resulting in missed renewal opportunities.

Automate renewal communication workflows with multi-channel reminders (email, SMS, portal), payment processing, and agent escalation.

• •Automated multi-channel renewal reminders
• •Online payment processing

Critical client tasks and follow-ups tracked manually or not at all, leading to missed deadlines, compliance risks, and inconsistent client service.

Implement automated task creation and assignment workflows in Salesforce triggered by client events, date milestones, and system activities with escalation for overdue items.

• •100% automated task creation for critical activities
• •87% reduction in missed follow-ups

Manual underwriting decisions with inconsistent risk assessment, slow approval times, and limited capacity to scale.

Build automated underwriting rules engine in Salesforce with risk scoring algorithms, tiered approval workflows, and exception handling.

• •85% of submissions auto-underwritten
• •Consistent risk assessment

Borrowers lack visibility into loan status and must call for updates, increasing operational costs.

Experience Cloud secure portal for application completion, document upload, real-time status tracking, and loan officer communication.

• •Reduced inbound calls
• •Faster document submission

Walk-in only branch model causing long wait times and inefficient staff utilization.

Salesforce Scheduler with service territories, resource management, and appointment topics for seamless omnichannel booking.

• •Improved customer satisfaction
• •Reduced wait times

Regional bank manually tracking SAR filings and CTR thresholds with compliance violations and FDIC examination findings.

Automated BSA/AML monitoring in Salesforce FSC with suspicious activity workflows, automated reporting, and audit trails.

• •127 to 34 compliance violations (73% reduction)
• •100% SAR filing timeliness

Complex multi-stage business onboarding with manual KYC/KYB checks and fragmented document collection.

FSC Onboarding Console with Discovery Framework, Flow Orchestration for parallel approvals, and Experience Cloud client portal.

• •Reduced time-to-onboard
• •Minimized manual steps

Manual capital call and distribution calculations with spreadsheet-based tracking causing errors and delayed investor communications.

Custom FSC objects for capital events with automated pro-rata calculations, Experience Cloud investor portal for notices, and fund accounting integration.

• •Automated capital event calculations
• •Real-time investor portal access

Disconnected card program management with no unified customer view or service integration.

FSC as system of engagement with custom Card Account objects, Service Cloud case management, and card issuance platform integration.

• •Unified cardholder view
• •Seamless service experience

Reactive cash management services with no proactive recommendations for optimal cash positions.

Einstein AI analysis of cash flow patterns and account balances with automated recommendations for liquidity optimization and credit utilization.

• •78% customer satisfaction increase
• •Proactive advisory services

RIA advisors lacking real-time visibility into book of business metrics, pipeline, and performance without centralized dashboards or reporting.

Develop comprehensive advisor dashboard in Salesforce using Einstein Analytics showing AUM, revenue, client health, activities, and pipeline with drill-down capabilities.

• •Real-time advisor performance visibility
• •Book of business health monitoring

Scattered RIA document storage across multiple locations with no centralized repository, version control, or compliance-ready archiving.

Implement Salesforce Files with compliance-grade document management, automated retention policies, e-signature integration, and client portal access.

• •Centralized, searchable document repository
• •Automated retention and disposition

Fragmented compliance documentation with no unified audit trail for policy transactions, changes, and agent activities.

Implement comprehensive audit trail system in Salesforce with automated compliance documentation, change tracking, and regulatory reporting.

• •Complete transaction audit trail
• •Automated compliance documentation

Decentralized counterparty due diligence and monitoring creating exposure to operational and credit risk.

Build counterparty risk management platform in Salesforce with due diligence tracking, credit monitoring, and risk scoring.

• •Centralized counterparty database
• •Automated due diligence workflows

Scattered policy documents across multiple systems with no centralized repository, version control, or easy retrieval.

Implement Salesforce Files with comprehensive document management, automated retention policies, version control, and secure sharing.

• •Centralized document repository
• •Automated retention compliance

Fund information scattered across multiple systems and documents, making it difficult for sales teams and investors to access current fund data.

Create centralized fund information repository in Salesforce with automated data feeds, version control, and role-based access for internal and external users.

• •Single source of truth for all fund information
• •Automated fund data updates

Investment data scattered across multiple custodians, portfolio management systems, and spreadsheets, preventing advisors from accessing real-time portfolio information during client interactions.

Integrate custodian feeds and portfolio management platforms into Salesforce FSC to aggregate holdings, performance, and transaction data in a unified, real-time investment dashboard.

• •Real-time visibility into all client holdings
• •Eliminated manual data entry and reconciliation

Limited investor engagement with no platform for investor networking, education, and peer-to-peer knowledge sharing.

Build investor community portal using Experience Cloud with forums, knowledge base, event management, and peer networking features.

• •Active investor community platform
• •Self-service knowledge resources

Delayed visibility into margin utilization and potential calls, risking unsecured client positions and financial losses.

Real-time margin data integration with automated threshold monitoring, Record Alerts on client pages, and automated case creation for risk team.

• •Real-time margin utilization visibility
• •Automated margin call alerts

Complex onboarding process for trading accounts requiring suitability assessments, AML checks, and electronic agreements with high abandonment rates.

Implement FSC Action Plans with Discovery Framework for standardized digital workflow covering suitability questionnaires, AML/KYC verification, and DocuSign integration for electronic agreements.

• •70% reduction in onboarding time
• •Automated suitability and AML compliance checks

Paper-based document submission with no transparency into onboarding status for commercial clients.

Experience Cloud branded portal for document upload, status tracking, and relationship manager communication with FSC back-end integration.

• •Reduced manual document handling
• •Fewer errors in submissions

Advisors unable to provide timely performance reports and trade blotters, relying on manual data compilation from multiple systems.

Tableau-powered dashboards embedded in FSC with real-time data aggregation from OMS and custodial systems, accessible via Experience Cloud portal.

• •78% increase in customer satisfaction
• •Real-time trade blotter visibility

Financial services firm with clients calling for basic account information and document access, overwhelming service team.

Built Salesforce Experience Cloud client portal with secure document vault, account dashboards, and self-service request forms.

• •67% reduction in service calls
• •94% client satisfaction score

Reactive approach to client retention with no early warning system for at-risk clients, resulting in preventable attrition and lost revenue.

Build Einstein AI prediction models in Salesforce to identify at-risk clients based on engagement patterns, service utilization, and relationship health indicators.

• •AI-predicted client attrition risk scores
• •Proactive retention campaigns for at-risk clients

Inability to segment clients by profitability, service needs, or growth potential, preventing strategic resource allocation and targeted service models.

Build client segmentation models in Salesforce using AUM, revenue, service costs, and behavioral data to categorize clients and automate tiered service delivery.

• •Data-driven client segmentation framework
• •Automated tiered service model assignment

Advisors conducting client meetings without unified tools for real-time collaboration, note-taking, and action item tracking, leading to incomplete records and follow-up delays.

Build collaborative meeting workspace in Salesforce with integrated video conferencing, shared document access, real-time note-taking, and automated action item creation and assignment.

• •Unified platform for all client meeting activities
• •100% capture of meeting notes and action items

Lack of visibility and coordination among RIA team members serving shared clients, leading to duplicated efforts and communication gaps.

Implement Salesforce Chatter and team collaboration features with shared account teams, task delegation, and communication logging for coordinated service delivery.

• •Enhanced team collaboration and coordination
• •Shared visibility into client interactions

Disconnected financial planning tools from CRM creating duplicate data entry, version control issues, and lack of visibility into plan status and client progress toward goals.

Integrate financial planning software (eMoney, MoneyGuidePro, RightCapital) with Salesforce FSC to sync goals, plans, and progress tracking directly within the CRM interface.

• •Eliminated duplicate data entry between systems
• •Real-time visibility into client goal progress

Manual appraisal ordering and tracking causing underwriting delays.

Automated FSC workflows triggering appraisal requests to AMCs with results integration back to loan records.

• •Reduced manual effort
• •Faster underwriting times

Community bank processing commercial loans manually with 45-day average cycle time and high error rates.

Implemented Salesforce FSC with nCino commercial lending platform for automated workflows, document management, and underwriting.

• •68% reduction in loan cycle time (45 to 14 days)
• •94% decrease in documentation errors

Manual commercial loan process with slow underwriting, fragmented document collection, and poor borrower experience.

FSC with Flow Orchestrator for end-to-end loan lifecycle, Experience Cloud borrower portal, and nCino integration for comprehensive origination.

• •Faster loan processing times
• •Reduced operational costs

Limited visibility into complex business relationships, ownership structures, and related entities.

FSC Actionable Relationship Center with D&B Hoovers integration for visual mapping of business networks and related entities.

• •Visual relationship mapping
• •Uncovered cross-sell opportunities

Manual reconciliation of carrier commission statements with internal records creating delays and unresolved discrepancies.

Build commission reconciliation platform in Salesforce with automated carrier statement import, variance analysis, and dispute tracking workflows.

• •Automated commission reconciliation
• •Exception-based variance resolution

No centralized tracking of community activities, sponsorships, and volunteer hours to demonstrate local impact.

FSC Campaigns and Activities for community event tracking with Experience Cloud partner portal and Marketing Cloud engagement campaigns.

• •Demonstrated community impact
• •Enhanced brand value

Complex compliance rules for investor limits, concentration risks, and side letter obligations managed manually with risk of breaches.

Custom FSC compliance framework with side letter tracking, automated validation rules, and Flow-based enforcement of fund rules.

• •Automated compliance rule enforcement
• •Centralized side letter tracking

Email and communication archiving scattered across multiple platforms without unified search, retrieval, or supervision capabilities required for SEC/FINRA compliance.

Integrate Smarsh, Global Relay, or similar archiving solution with Salesforce to capture, archive, and supervise all client communications with centralized search and e-discovery capabilities.

• •100% communication capture and archiving
• •Unified search across all communication channels

Fragmented fund launch execution with poor coordination between product, marketing, sales, and operations teams.

Build integrated launch campaign platform in Salesforce with coordinated workflows, marketing automation, sales enablement, and progress tracking.

• •Coordinated cross-functional launches
• •Automated marketing campaigns

Credit union with siloed Jack Henry core banking data and Salesforce CRM requiring manual data entry and reconciliation.

Built bidirectional integration between Jack Henry Symitar and Salesforce FSC for real-time account data, transaction history, and member profiles.

• •Real-time core banking data in CRM
• •100% elimination of manual data entry

Legacy core systems with limited API capabilities preventing real-time data flow and unified member view.

MuleSoft API layer on legacy core (Jack Henry Symitar, Fiserv) for real-time bi-directional data sync with FSC.

• •70% reduction in onboarding time
• •40% improvement in operational efficiency

Complex onboarding requirements for international clients with varying tax documentation needs (W-8, W-9) and jurisdiction-specific compliance.

Conditional Action Plans based on client jurisdiction with automated tax form collection, Experience Cloud portal for document upload, and compliance tracking.

• •Jurisdiction-specific workflow automation
• •Correct tax form collection guaranteed

High-volume routine customer inquiries handled by agents, consuming time that could be spent on complex service needs.

Build self-service portal in Experience Cloud with policy access, billing information, document downloads, claims tracking, and coverage changes.

• •24/7 customer self-service access
• •65% reduction in routine inquiries

High call center volume for routine inquiries with no digital self-service options for customers.

Experience Cloud secure portal with FSC integration for account viewing, loan applications, document uploads, and profile management.

• •27% operational cost reduction
• •Significant call deflection

Manual daily reconciliation between RIA CRM and custodian data creating delays, errors, and incomplete client information visibility.

Automate daily custodian data feed integration with Salesforce for automatic position, transaction, and balance updates with exception reporting.

• •Automated daily custodian data synchronization
• •Real-time position and balance visibility

Lack of data lineage tracking and governance creating compliance risk and inability to validate data accuracy.

Implement data governance framework in Salesforce with lineage tracking, data quality rules, stewardship workflows, and audit trails.

• •Complete data lineage documentation
• •Automated data quality monitoring

Inconsistent deal tracking and due diligence processes with documents scattered across systems and no standardized workflows.

FSC Financial Deal Management with standardized Action Plans for due diligence, centralized document repository, and VDR integration.

• •Reduced deal origination time from 72 to 4 hours
• •Standardized due diligence process

Poor developer experience for BaaS API consumers with no centralized documentation or sandbox.

Experience Cloud developer portal with API documentation, sandbox environment, and MuleSoft API gateway for key provisioning.

• •Increased active developers
• •Revenue from paid API tiers

Paper-based account opening process with high abandonment rates and slow customer activation.

Salesforce Flow-powered guided application process with Experience Cloud portal, integrated KYC verification, and core banking system connectivity.

• •Nearly $1M annual savings
• •Reduced abandonment rates

Traditional bank losing customers to digital banks due to 7-day paper-based account opening process.

Built Salesforce Experience Cloud digital account opening portal with Plaid bank verification, Alloy KYC/AML, and core banking integration.

• •7-day to 8-minute account opening
• •312% increase in new account volume

Fragmented investor lifecycle management with disconnected onboarding, servicing, and redemption processes.

Create end-to-end investor lifecycle platform in Salesforce with integrated workflows from prospecting through redemption.

• •Unified lifecycle management platform
• •Automated stage transition workflows

High onboarding abandonment rates with slow identity verification and account activation.

FSC Discovery Framework with Flow automation, Experience Cloud mobile-first portal, and Plaid integration for instant identity verification.

• •Reduced onboarding completion time
• •Decreased attrition during onboarding

Paper-based policyholder onboarding with manual data entry, delayed policy issuance, and poor customer experience.

Create digital onboarding platform in Experience Cloud with guided applications, document collection, e-signatures, and instant policy delivery.

• •Paperless policy application
• •Same-day policy issuance

Neobank with 67% customer abandonment rate during 3-day manual identity verification and account opening process.

Implemented Salesforce with Alloy identity verification, Plaid bank linking, and automated KYC/AML workflows for instant account opening.

• •3-day to 8-minute onboarding
• •67% to 12% abandonment rate (82% improvement)

Paper-based RIA onboarding processes with multiple forms, manual data entry, and lengthy completion times creating poor first impressions and operational inefficiencies.

Build guided digital onboarding experience in Salesforce Experience Cloud with progressive disclosure, real-time validation, integrated e-signatures, and automated workflow routing.

• •3-week to 5-day onboarding cycle time
• •92% client satisfaction with digital experience

Limited direct-to-consumer capabilities with no digital sales channel for online quotes, comparisons, and policy purchases.

Build D2C sales portal using Experience Cloud with quote engines, coverage comparison tools, digital applications, and instant policy issuance.

• •Digital D2C sales channel
• •Instant quote and comparison

Manual document collection with back-and-forth communication causing processing delays.

FSC Document Tracking with templatized checklists, Experience Cloud borrower upload portal, and OCR integration for data extraction.

• •Reduced processing delays
• •Fewer manual errors

Inconsistent RIA prospect nurturing with no automated email campaigns, resulting in low engagement and conversion rates.

Build automated drip campaigns in Marketing Cloud or Pardot with segmented messaging, engagement tracking, and automated handoff to advisors.

• •Automated prospect nurturing campaigns
• •54% increase in prospect engagement

Manual collection of policy signatures creating delays, lost documents, and poor customer experience.

Integrate DocuSign or Adobe Sign with Salesforce for automated policy document routing, signature collection, and filing.

• •Digital signature collection
• •Same-day policy execution

Paper-based delivery of trade confirmations and statements causing delays, high costs, and poor client experience.

Experience Cloud secure client portal with automated document delivery, Marketing Cloud notifications, and DocuSign integration for required signatures.

• •Eliminated printing and mailing costs
• •Instant document availability

Lengthy 46-day average closing time with fragmented systems and paper-intensive processes.

FSC mortgage data model with 13 pre-built objects, Flow-guided application, Experience Cloud borrower portal, and LOS integration (Encompass, Calyx).

• •Reduced application time to 22 minutes
• •Increased loan officer capacity

Enterprise with 40% duplicate records, incomplete data, and declining user trust in Salesforce as system of record.

Implemented RecordIQ for continuous data quality monitoring with automated deduplication, validation rules, and data stewardship workflows.

• •40% to 2% duplicate rate (95% improvement)
• •87% improvement in data completeness

Enterprise with 27 disparate systems requiring point-to-point integrations creating maintenance nightmare and scalability issues.

Implemented MuleSoft Anypoint Platform as enterprise service bus with reusable APIs, centralized governance, and integration monitoring.

• •27 systems integrated through MuleSoft
• •83% reduction in integration maintenance

Fragmented ESG data collection and scoring with no standardized process for investment analysis and investor reporting.

Integrate ESG data providers with Salesforce for automated data collection, custom scoring models, and ESG reporting dashboards.

• •Automated ESG data integration
• •Standardized ESG scoring framework

Multi-family office managing $8B AUM with disparate systems for different asset classes and no consolidated family wealth view.

Enterprise Salesforce FSC implementation with Addepar integration for alternative assets, custom household structures, and consolidated reporting.

• •Unified view of $8B across all asset classes
• •Custom 4-generation family structures

No systematic way to assess member financial health or provide personalized financial guidance.

Custom FSC scoring model with Flow and Business Rules Engine calculating wellness scores from savings-to-debt ratio, credit usage, and goal progress.

• •Personalized financial guidance
• •Increased member loyalty

Digital lending platform experiencing 300% growth with legacy CRM collapsing under customer volume and transaction load.

Migrated to Salesforce Sales Cloud with Heroku data layer, Plaid banking integration, and Stripe payment processing for scalability.

• •Scaled from 10K to 312K customers
• •99.94% system uptime

Manual consolidation of AUM, revenue, and fee data from multiple sources for firm-level reporting, consuming excessive time and prone to errors.

Integrate custodian and billing system data into Salesforce with automated rollup summaries and scheduled reports for firm-wide AUM, revenue, and profitability analysis.

• •Automated firm-wide AUM and revenue reporting
• •Real-time financial performance visibility

Manual Form ADV updates and disclosure management creating compliance risk, consuming excessive time, and lacking version control.

Build Form ADV management system in Salesforce with automated data population from firm records, change tracking, electronic filing integration, and disclosure library.

• •Automated Form ADV data population
• •Version control and change tracking

Limited fraud detection capabilities with manual review processes unable to identify suspicious activities or patterns across client accounts and transactions.

Deploy Einstein AI-powered fraud detection in Salesforce to analyze client behavior patterns, transaction anomalies, and suspicious activities with automated alerting.

• •AI-powered fraud pattern detection
• •Real-time suspicious activity alerts

Fragmented fundraising process with no centralized pipeline visibility, commitment tracking, or automated close workflows.

Customized Opportunity pipeline for fundraising with LP commitment tracking, automated subscription document generation, and CRM Analytics dashboards.

• •Centralized fundraising pipeline
• •Real-time progress against targets

Robo-advisory platforms lacking goals-based planning integration with CRM for personalized investment recommendations.

FSC Financial Goal objects integrated with robo-advisory investment engine via MuleSoft for goals-informed algorithm inputs.

• •Increased AUM
• •Higher client retention

Manual administration of local grants and member assistance programs with no centralized tracking.

Custom FSC objects with Flow-based application process, Action Plans for review/approval, and Experience Cloud application portal.

• •Streamlined program administration
• •Enhanced community impact

Inability to analyze and optimize fee structures at household level across multiple accounts, missing opportunities for fee optimization and client value demonstration.

Build household-level billing dashboard in Salesforce with aggregate fee analysis, breakpoint monitoring, and what-if scenario modeling for fee optimization.

• •Household-level fee aggregation and analysis
• •Automated breakpoint monitoring and alerts

Sales and marketing teams using disconnected HubSpot and Salesforce systems with duplicate data entry and misaligned attribution.

Implemented bidirectional HubSpot-Salesforce integration with lead routing, marketing attribution, and automated data synchronization.

• •Real-time lead-to-opportunity sync
• •100% marketing attribution visibility

Generic approach to institutional investor relationships with no systematic journey mapping or personalized engagement strategies.

Create investor journey mapping framework in Salesforce with segmented touchpoint strategies, automated engagement triggers, and experience measurement.

• •Mapped investor journeys by segment
• •Automated personalized engagement

Complex institutional sales cycles for IPOs and M&A advisory with no centralized deal tracking or MNPI access controls.

FSC Financial Deal Management with Compliant Data Sharing for MNPI management, custom opportunity stages, and integrated data room connectivity.

• •Centralized deal pipeline visibility
• •MNPI access controls and audit trail

Manual collection of client signatures on forms and agreements creating delays, lost documents, and poor client experience.

Integrate DocuSign or Adobe Sign with Salesforce for automated document routing, signature collection, and filing with full audit trail.

• •Automated signature collection workflows
• •3-5 day to same-day document execution

Manual data exchange with custodians and fund administrators creating delays, errors, and reconciliation issues.

Build automated integration platform with custodians and fund administrators for real-time data synchronization and exception-based reconciliation.

• •Automated custodian data feeds
• •Real-time fund accounting updates

Disconnected RIA financial planning tools from CRM requiring duplicate data entry and creating version control issues.

Integrate eMoney, MoneyGuidePro, or RightCapital with Salesforce for bidirectional data synchronization of client profiles, goals, and plan data.

• •Eliminated duplicate data entry
• •Real-time financial plan status visibility

Manual data entry from account applications, loan documents, and forms consuming 40 hours weekly with 15% error rate.

Implemented AI-powered document processing for automated data extraction from PDFs and forms into Salesforce with validation workflows.

• •100% elimination of manual data entry
• •15% to 0.8% error rate (95% improvement)

Creating customized investment proposals manually using disparate tools and templates, resulting in inconsistent formatting, compliance risks, and slow turnaround times.

Automate proposal generation using Salesforce document generation tools with pre-approved templates, dynamic data population from FSC, and automated compliance review workflows.

• •85% reduction in proposal creation time
• •Consistent, compliant proposal formatting

Manual investor onboarding process with paper-based subscription documents, accredited status verification, and KYC checks causing delays.

FSC Action Plans with Experience Cloud investor portal for digital subscription document execution, integrated accredited investor verification, and automated KYC workflows.

• •70% reduction in onboarding time
• •Digital subscription document execution

Legacy Junxure CRM limiting firm growth and advisor productivity with outdated interface and limited integration capabilities.

Complete migration to Salesforce Financial Services Cloud with Orion and eMoney integrations, preserving 15+ years of client data and activity history.

• •Zero data loss across 47,000+ records
• •67% increase in advisor productivity

Manual KYC/AML processes consuming significant time, creating compliance gaps, and increasing risk of regulatory violations in wealth management firms.

Implement automated KYC/AML workflows in Salesforce FSC with integrated identity verification, sanctions screening, beneficial ownership tracking, and automated documentation.

• •75% reduction in KYC/AML processing time
• •100% audit trail for all compliance activities

Inconsistent prospect follow-up with no systematic lead nurturing process, resulting in low conversion rates and wasted marketing spend.

Implement automated lead nurturing campaigns in Marketing Cloud with scoring, segmentation, and triggered touchpoints based on prospect engagement and readiness.

• •Automated multi-touch lead nurturing campaigns
• •67% increase in lead-to-client conversion

Inconsistent lead follow-up with no prioritization or systematic nurturing, resulting in low conversion rates.

Build automated lead nurturing platform with scoring algorithms, multi-touch campaigns, and intelligent routing to agents.

• •Automated lead nurturing campaigns
• •AI-powered lead scoring

Manual monitoring of commercial credit lines with delayed visibility into covenant breaches and utilization issues.

Custom FSC objects for credit line tracking with automated threshold monitoring, Flow-based alerts, and Tableau dashboards.

• •Real-time utilization visibility
• •Automated covenant breach alerts

Manual loan application intake with slow processing times and poor borrower experience.

OmniStudio-powered dynamic forms with Experience Cloud self-service portal, automated credit checks, and LOS integration.

• •Up to 147% ROI contribution
• •Reduced manual data entry

Complex tracking of numerous loan conditions with manual reminders and no borrower visibility.

FSC Action Plans for condition tracking with automated reminders, Experience Cloud borrower portal, and LOS synchronization.

• •Faster closing times
• •Reduced processor effort

No real-time visibility into loan pipeline for sales managers with manual reporting.

Tableau dashboards visualizing FSC mortgage data with LOS synchronization for loan volume, status, officer performance, and cycle times.

• •Real-time pipeline visibility
• •Better resource allocation

Generic marketing campaigns not leveraging local community focus or member-specific needs.

FSC member segmentation by location, behavior, and life events with Marketing Cloud Journey Builder for targeted local campaigns.

• •45% increase in leads
• •Boosted conversion rates

Limited visibility into LP networks and co-investment opportunities with manual tracking of allocation workflows.

FSC Actionable Relationship Center for LP network visualization, custom co-investment opportunity objects, and automated allocation workflow management.

• •Visual LP relationship mapping
• •Streamlined co-investment syndication

Manual review and approval of marketing materials with no centralized tracking of regulatory compliance and version control.

Implement marketing materials management system in Salesforce with automated compliance review workflows, approval tracking, and document archiving.

• •Centralized marketing materials repository
• •Automated compliance review workflows

Marketing Cloud Next aggregated dashboards showing total form submissions but no individual submitter names or contact details, preventing immediate sales follow-up.

Configured forms to write to dedicated Data Extensions with automated workflows for CRM sync, real-time sales alerts, and compliance-ready reporting.

• •100% form submitter visibility
• •Real-time lead routing to sales

Inconsistent security and portfolio data across systems creating reconciliation issues and reporting errors.

Implement MDM framework in Salesforce for securities, portfolios, and fund structures with data governance and quality rules.

• •Single source of truth for security data
• •Consistent portfolio structures

Static, points-based loyalty programs not leveraging AI insights for dynamic member engagement.

Einstein AI-powered member identification with Action Plans and Marketing Cloud journeys for personalized rewards and proactive service.

• •26% increase in customer satisfaction
• •Higher member retention rates

Fragmented legacy systems preventing unified member view and causing slow, error-prone onboarding.

FSC centralized member data with automated Flow workflows, Marketing Cloud welcome journeys, and Jack Henry/Fiserv core integration.

• •70% reduction in onboarding time
• •40% improvement in operational efficiency

Acquiring firm needing to consolidate 3 different CRM systems (Salesforce, Dynamics, Redtail) into single Salesforce FSC instance.

Phased data migration from multiple source systems with deduplication, data quality enhancement, and user training across combined teams.

• •3 CRMs consolidated to 1 platform
• •127,000+ records migrated

RIA field advisors lacking mobile access to client data, requiring office visits or laptop access for basic information during client meetings.

Deploy Salesforce Mobile App with offline capabilities, client dashboards, meeting notes, activity logging, and secure document access.

• •Complete mobile data access
• •Offline functionality for field meetings

Field advisors lacking mobile access to client data, requiring office visits for basic client information during meetings.

Developed Salesforce mobile app with offline capabilities, client dashboards, activity logging, and secure document access.

• •100% mobile data access
• •Offline functionality

Manual compliance checks for HMDA, GLBA, and FCRA regulations with risk of violations.

FSC Flow-embedded compliance checks with Action Plans, required field validation, and Salesforce Shield for audit trail and encryption.

• •Reduced risk of fines
• •Faster audit preparation

Independent insurance agency manually quoting across 47 carriers with average 4-hour quote turnaround time.

Built integrated quoting platform in Salesforce with carrier API connections for real-time quotes, applications, and policy issuance.

• •4-hour to 12-minute quote turnaround
• •47 carrier integrations

RIA managing client accounts across Schwab, Fidelity, and Pershing with no unified view of client holdings and performance.

Integrated custodian data feeds into Salesforce FSC using middleware platform for real-time account data aggregation and consolidated reporting.

• •95% reduction in manual data entry
• •Real-time portfolio visibility across all custodians

Siloed service channels with inconsistent customer experience and no unified agent console.

Service Cloud Omni-Channel with FSC integration for skill-based routing across email, chat, SMS, and phone with complete customer context.

• •Improved first-call resolution
• •Reduced average handle time

Siloed investor service channels (phone, email, portal) with no unified view of investor inquiries and service history.

Implement Service Cloud for asset management with omni-channel routing, unified service history, and self-service portal.

• •Unified omni-channel support platform
• •Complete investor service history

Siloed systems for order management, execution, and custody preventing unified client view and real-time position data.

MuleSoft API-led connectivity creating System APIs for OMS, EMS, and custodial platforms with real-time position and settlement data sync to FSC.

• •Unified 360-degree client view
• •Real-time position and balance data

Time-consuming manual performance report creation for RIA clients using Excel, limiting frequency and creating inconsistent formatting.

Integrate portfolio reporting platform with Salesforce to enable on-demand performance report generation with client portal access and automated delivery.

• •On-demand client report generation
• •Client self-service portal access

No centralized platform for partner ecosystem management, lead sharing, and performance tracking.

Experience Cloud partner portal with FSC back-end for lead sharing, deal registration, and partner performance analytics.

• •Growth in partner-sourced revenue
• •Increased partner engagement

Fragmented broker relationships with no centralized platform for partner enablement, communication, and performance tracking.

Implement Salesforce PRM with broker portals, training resources, marketing materials, lead distribution, and commission tracking.

• •Centralized broker management platform
• •Self-service broker portal

Manual dispute handling with slow resolution times and high operational costs.

FSC native Dispute objects with Mastercard Ethoca integration for real-time chargeback alerts and guided agent workflows.

• •Reduced dispute resolution time
• •Lower chargeback rates

Manual IRR calculations and performance report generation causing delays and errors in LP communications.

Integration with fund accounting for automated IRR data, Conga-powered report generation, and secure Experience Cloud portal for LP access.

• •Automated performance calculations
• •299% average ROI from efficiency gains

Manual creation and distribution of client newsletters and market commentary with inconsistent timing and limited personalization.

Automate newsletter creation and distribution using Marketing Cloud with client segmentation, personalized content blocks, and engagement analytics.

• •Automated newsletter distribution
• •Personalized content by client segment

Manual creation of customized investor reports for hundreds of institutional clients consuming excessive time and resources.

Automate investor reporting using Salesforce with dynamic report templates, fund data integration, and scheduled delivery to investor portals.

• •Automated personalized report generation
• •Scalable to thousands of investors

Generic mass marketing with low engagement and conversion rates due to lack of personalization and targeting.

Implement Marketing Cloud for insurance with customer segmentation, personalized campaigns, cross-sell recommendations, and engagement analytics.

• •Segmented personalized campaigns
• •AI-driven cross-sell recommendations

Generic, one-size-fits-all marketing campaigns with low conversion rates and poor customer engagement.

FSC customer segmentation with Marketing Cloud Journey Builder for event-triggered, individualized multi-channel campaigns.

• •27% reduction in operational costs
• •Higher campaign conversion rates

One-size-fits-all client onboarding experience failing to address unique client needs, preferences, and complexity levels, resulting in inconsistent first impressions.

Create segmented onboarding journeys in Salesforce using Journey Builder with personalized touchpoints, education content, and service introductions based on client profile.

• •Personalized onboarding experiences by segment
• •56% improvement in onboarding satisfaction

Inconsistent RIA prospect management with no standardized pipeline stages, follow-up processes, or conversion tracking.

Implement structured sales pipeline in Salesforce with defined stages, probability weighting, automated task creation, and conversion analytics.

• •Standardized prospect pipeline management
• •Automated follow-up task creation

Insurance agency manually tracking renewal dates with 23% policy lapse rate due to missed follow-ups.

Automated renewal workflows in Salesforce with 90-60-30 day advance notifications, automated quotes, and client communication tracking.

• •23% to 4% policy lapse rate (83% improvement)
• •156% increase in renewal retention

Manual portfolio company monitoring with spreadsheet-based KPI tracking and no centralized view of board interactions.

Custom FSC objects for portfolio companies with automated KPI tracking, Interaction Summaries for board meetings, and Tableau dashboards for portfolio analytics.

• •Centralized portfolio company view
• •Automated KPI trend visualization

Disconnected servicing experience after loan closing with no cross-sell opportunity identification.

FSC as system of engagement with Service Cloud for inquiries, Marketing Cloud for ongoing communication, and servicing platform integration.

• •Improved customer satisfaction
• •Higher retention rates

Manual rate quoting with no real-time pricing engine integration for accurate product pricing.

FSC integration with mortgage pricing engine for real-time rate and product availability based on borrower profile and loan characteristics.

• •Improved pricing accuracy
• •Faster quoting

Wealth managers rely on manual, ad-hoc client outreach resulting in inconsistent communication, missed opportunities, and decreased client satisfaction.

Deploy automated communication workflows using Journey Builder and Service Cloud to trigger proactive outreach based on client life events, portfolio milestones, market conditions, and scheduled reviews.

• •Automated birthday, anniversary, and life event reminders
• •67% increase in client touchpoints per year

Reactive RIA client communication with no systematic process for identifying and responding to life events (retirement, inheritance, marriage, divorce).

Configure automated life event tracking and triggered outreach workflows in Salesforce to proactively engage clients during significant financial milestones.

• •Automated life event identification and tracking
• •Proactive advisor outreach on key milestones

Reactive retention approach with no early warning system for at-risk policyholders, resulting in preventable cancellations.

Build Einstein AI retention prediction model with automated identification of at-risk policyholders and triggered retention campaigns.

• •AI-predicted policy cancellation risk
• •Proactive retention outreach

Reactive customer service approach with no proactive communication about policy changes, renewal dates, or coverage gaps.

Implement Journey Builder for insurance with automated policyholder journeys triggered by life events, policy milestones, and coverage analysis.

• •Proactive policy milestone communication
• •Life event-triggered outreach

Delayed fraud detection and notification with manual alert processing and poor customer communication.

FSC Record Alerts with Business Rules Engine integration to external fraud detection systems for real-time alert display and automated case creation.

• •Real-time fraud alert visibility
• •Reduced financial losses

Reactive approach to client risk management with no systematic monitoring of portfolio risk, concentration, or compliance exposure.

Implement automated risk monitoring in Salesforce using portfolio data integration, concentration analysis, and alert workflows for proactive risk identification and mitigation.

• •Automated portfolio concentration monitoring
• •Real-time risk alerts to advisors and compliance

Reactive investor communication with no systematic approach to proactive engagement, updates, and issue prevention.

Build proactive investor communication platform using Journey Builder with automated triggers for fund events, performance updates, and service alerts.

• •Automated proactive communication
• •Event-triggered investor notifications

Lack of structured product development pipeline with no centralized tracking of new fund launches, regulatory approvals, and marketing readiness.

Create product pipeline management system in Salesforce with stage-gate workflows, approval tracking, and launch coordination.

• •Structured product development pipeline
• •Stage-gate workflow enforcement

Delayed threat detection with no real-time visibility into suspicious platform activities.

Salesforce Shield Real-Time Event Monitoring with Transaction Security Policies for immediate threat detection and automated response.

• •Real-time threat detection
• •Faster security response

Manual referral tracking with no systematic process for acknowledging, managing, or rewarding referral sources, missing opportunities to leverage COI relationships.

Build automated referral management system in Salesforce with source tracking, acknowledgment workflows, conversion reporting, and COI relationship nurturing.

• •Centralized referral tracking and attribution
• •Automated acknowledgment and follow-up

Generic rate-drop announcements missing targeted refinance opportunities based on customer profiles.

Einstein AI identification of refinance candidates based on rate, equity, and market conditions with Marketing Cloud personalized campaigns.

• •Higher campaign conversion rates
• •Increased loan volume

Financial institution manually compiling quarterly regulatory reports across multiple systems consuming 160 hours per quarter.