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Retail Banking
Automated Cross-Sell & Up-Sell
Complexity
Medium
Timeline
10-14 weeks
Outcomes
4+
Challenge
Missed cross-sell opportunities due to lack of customer insights and manual identification of needs.
Solution
Einstein AI analysis of customer data and transactions with Marketing Cloud Journey Builder for automated, personalized campaigns.
Key Outcomes
- 36% increase in customer satisfaction
- Behavior-based engagement
- Increased product penetration
- Higher customer lifetime value
Tags
cross-sellretail-bankingaimarketingpersonalization
Implementation Timeline
10-14 weeks
Medium Complexity