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Retail Banking
360-Degree Customer Profile
Complexity
High
Timeline
14-18 weeks
Outcomes
4+
Challenge
Fragmented customer data across multiple systems preventing holistic understanding and personalized service.
Solution
FSC unified customer profile with Data Cloud integration, Marketing Cloud engagement tracking, and Tableau analytics for comprehensive customer view.
Key Outcomes
- 147% ROI from productivity improvements
- Unified view across all products
- Enabled hyper-personalization
- Reduced manual data lookup
Tags
customer-360retail-bankingdata-unificationpersonalizationanalytics
Implementation Timeline
14-18 weeks
High Complexity