Challenge
Inconsistent lead follow-up with no prioritization or systematic nurturing, resulting in low conversion rates.
Solution
Build automated lead nurturing platform with scoring algorithms, multi-touch campaigns, and intelligent routing to agents.
Key Outcomes
- Automated lead nurturing campaigns
- AI-powered lead scoring
- 73% increase in conversion rates
- Optimized agent time allocation
Tags
lead-nurturingmarketing-automationinsurancelead-scoringconversion
Implementation Timeline
10-14 weeks
Medium Complexity