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Financial Services

Marketing Cloud Form Submission Tracking

Complexity
Medium
Timeline
4-6 weeks
Outcomes
4+

Challenge

Marketing Cloud Next aggregated dashboards showing total form submissions but no individual submitter names or contact details, preventing immediate sales follow-up.

Solution

Configured forms to write to dedicated Data Extensions with automated workflows for CRM sync, real-time sales alerts, and compliance-ready reporting.

Key Outcomes

  • 100% form submitter visibility
  • Real-time lead routing to sales
  • Automated daily submission reports
  • Full GDPR/FINRA compliance audit trail

Tags

Marketing CloudLead ManagementAutomationCompliance

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Implementation Timeline

4-6 weeks
Medium Complexity

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