Salesforce Financial Services Cloud (FSC)
A specialized CRM platform built on Salesforce designed specifically for wealth management, banking, insurance, and financial services firms.
Complete Definition
Salesforce Financial Services Cloud (FSC) is an industry-specific CRM solution that extends Salesforce's core platform with features tailored for financial services. It includes specialized data models for household management, financial accounts, goals tracking, and compliance management. FSC is designed to help wealth managers, financial advisors, bankers, and insurance agents manage client relationships while meeting industry-specific regulatory requirements.
Key Points
- 1Industry-specific data model for financial services
- 2Built-in compliance and regulatory features
- 3Household and relationship management capabilities
- 4Integration with financial planning and portfolio management tools
Common Use Cases
- Wealth management firms managing client portfolios
- Banks tracking commercial lending relationships
- Insurance agencies managing policy renewals
- Financial advisors planning client goals and action plans
Common Questions
What is the difference between Salesforce FSC and Sales Cloud?
FSC includes all Sales Cloud features plus financial services-specific objects like Financial Accounts, Households, Goals, and Action Plans. It also includes compliance features and integrations designed for regulated financial institutions.
Who should use Salesforce Financial Services Cloud?
FSC is ideal for RIAs, wealth managers, banks, credit unions, insurance agencies, and any financial services firm that needs specialized CRM capabilities beyond standard B2B sales.
Related Terms
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