Financial Services CRM
Financial Account
A Salesforce FSC object that represents investment accounts, bank accounts, insurance policies, or credit cards.
Complete Definition
Financial Accounts in Salesforce Financial Services Cloud represent the actual financial products held by clients, such as investment accounts, checking accounts, insurance policies, or credit cards. Financial Accounts are linked to Contacts and can have relationships with Households, allowing advisors to view the complete financial picture of a client family.
Key Points
- 1Central to FSC data model
- 2Stores account balances, products, and ownership
- 3Can be grouped into Households
- 4Supports multiple account types and ownership structures
Related Terms
Salesforce Financial Services Cloud (FSC)
A specialized CRM platform built on Salesforce designed specifically for wealth management, banking, insurance, and financial services firms.
Household Management
The ability to group related individuals and their financial accounts together to view total household wealth.
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