Financial Services CRM
Household Management
The ability to group related individuals and their financial accounts together to view total household wealth.
Complete Definition
Household Management in Salesforce FSC allows financial advisors to group related individuals (spouses, family members, trusts) and their Financial Accounts into a single household view. This provides a complete picture of household wealth, makes it easier to manage family relationships, and enables household-level reporting and goal planning.
Key Points
- 1Groups individuals and accounts logically
- 2Shows total household wealth and relationships
- 3Supports complex family structures
- 4Essential for wealth management
Common Use Cases
- Wealth managers viewing total family assets
- Insurance agents managing family policies
- Bankers tracking business and personal relationships
- Financial advisors planning multi-generational wealth
Related Terms
Financial Account
A Salesforce FSC object that represents investment accounts, bank accounts, insurance policies, or credit cards.
Salesforce Financial Services Cloud (FSC)
A specialized CRM platform built on Salesforce designed specifically for wealth management, banking, insurance, and financial services firms.
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