Data Migration
Master Data Management (MDM)
A technology-enabled discipline in which business and IT work together to ensure the uniformity, accuracy, and accountability of shared master data assets.
Complete Definition
Master Data Management provides a single, reliable view of core business data (customers, products, suppliers) across the organization. MDM ensures that all systems use the same, accurate data by establishing a "golden record" for each entity. In CRM implementations, MDM prevents data silos and ensures consistency across sales, marketing, and service teams.
Key Points
- 1Creates single source of truth
- 2Ensures data consistency
- 3Prevents duplicate records
- 4Supports regulatory compliance
Related Terms
Data Governance
The overall management of the availability, usability, integrity, and security of the data employed in an enterprise.
Data Quality
The measure of data accuracy, completeness, consistency, and reliability for its intended use.
Single Source of Truth (SSOT)
The practice of structuring information models and data so that every data element is stored exactly once.
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