Data Migration
Data Quality
The measure of data accuracy, completeness, consistency, and reliability for its intended use.
Complete Definition
Data Quality refers to the condition of data based on factors like accuracy, completeness, consistency, timeliness, and validity. Poor data quality leads to incorrect reporting, failed automations, and low user adoption. Data quality assessment and improvement are critical phases of any CRM implementation or data migration project.
Key Points
- 1Measured across multiple dimensions
- 2Poor quality impacts CRM effectiveness
- 3Should be assessed before and after migration
- 4Ongoing data quality management required
Related Terms
Data Migration
The process of transferring data from one system to another, typically during a software upgrade or system replacement.
Data Cleansing
The process of detecting and correcting corrupt, inaccurate, or incomplete data before migration or use.
Data Governance
The overall management of the availability, usability, integrity, and security of the data employed in an enterprise.
Duplicate Detection
The process of identifying and merging duplicate records to maintain a single source of truth.
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