Duplicate Detection

The process of identifying and merging duplicate records to maintain a single source of truth.

Complete Definition

Duplicate Detection is the process of identifying records that represent the same real-world entity but exist as multiple database entries. Salesforce provides built-in duplicate management tools, including matching rules and duplicate rules, to prevent and merge duplicates. Effective duplicate detection is critical during data migration and ongoing data quality management.

Key Points

1Identifies multiple records for same entity
2Uses matching rules based on criteria like email, name, phone
3Can prevent duplicates or alert users
4Critical during data migration and ongoing operations

Related Terms

Data Quality

The measure of data accuracy, completeness, consistency, and reliability for its intended use.

Data Cleansing

The process of detecting and correcting corrupt, inaccurate, or incomplete data before migration or use.

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