Data Migration
Single Source of Truth (SSOT)
The practice of structuring information models and data so that every data element is stored exactly once.
Complete Definition
A Single Source of Truth ensures that everyone in an organization uses the same data from the same system. In CRM implementations, establishing the CRM as the SSOT for customer data eliminates data silos, reduces conflicts from multiple versions of truth, and improves decision-making. It requires strong data governance and integration practices.
Key Points
- 1One authoritative data source
- 2Eliminates data silos
- 3Reduces data conflicts
- 4Improves decision accuracy
Related Terms
Master Data Management (MDM)
A technology-enabled discipline in which business and IT work together to ensure the uniformity, accuracy, and accountability of shared master data assets.
Data Governance
The overall management of the availability, usability, integrity, and security of the data employed in an enterprise.
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