General CRM
Lead Scoring
A methodology used to rank prospects on a scale that represents the perceived value each lead represents to the organization.
Complete Definition
Lead scoring assigns numerical values to leads based on their behavior, demographic information, and engagement with marketing content. Factors like website visits, email opens, company size, and job title contribute to a lead's score. This helps sales teams prioritize their efforts on the most qualified and sales-ready leads.
Key Points
- 1Ranks leads by quality and readiness
- 2Combines behavioral and demographic data
- 3Helps prioritize sales efforts
- 4Can use AI for predictive scoring
Related Terms
BANT Framework
A lead qualification framework used by sales teams to assess the quality of a lead based on their Budget, Authority, Need, and Timeline.
Predictive Analytics
The use of data, statistical algorithms, and machine learning techniques to identify the likelihood of future outcomes based on historical data.
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