General CRM
BANT Framework
A lead qualification framework used by sales teams to assess the quality of a lead based on their Budget, Authority, Need, and Timeline.
Complete Definition
BANT is a sales qualification methodology that evaluates prospects based on four criteria: Budget (can they afford it?), Authority (are they a decision-maker?), Need (do they have a problem we solve?), and Timeline (when will they buy?). This framework helps sales teams prioritize qualified leads and focus their efforts on opportunities most likely to close.
Key Points
- 1Budget: Financial capacity to purchase
- 2Authority: Decision-making power
- 3Need: Problem that requires solution
- 4Timeline: Urgency and purchase timeframe
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