General CRM
Predictive Analytics
The use of data, statistical algorithms, and machine learning techniques to identify the likelihood of future outcomes based on historical data.
Complete Definition
Predictive analytics in CRM uses historical data and machine learning to forecast future customer behavior, sales trends, and business outcomes. Applications include predicting which leads are most likely to convert, which customers are at risk of churning, and what products customers might purchase next. This enables proactive rather than reactive business strategies.
Key Points
- 1Forecasts future outcomes
- 2Uses historical data patterns
- 3Enables proactive strategies
- 4Improves decision-making accuracy
Need Expert Guidance?
Our team has 20+ years of experience with Salesforce and financial services CRM implementations.
Schedule a Consultation