General CRM

Lead Nurturing

The process of building relationships with potential customers by providing them with relevant and timely information to guide them through the sales funnel.

Complete Definition

Lead nurturing is a marketing strategy that focuses on developing relationships with buyers at every stage of the sales funnel. It involves providing relevant content, personalized communications, and timely follow-ups to move prospects closer to a purchase decision. CRM systems automate lead nurturing through email campaigns, scoring, and workflow automation.

Key Points

1Builds relationships over time
2Provides relevant content at each stage
3Increases conversion rates
4Can be automated through CRM

Related Terms

Lead Scoring

A methodology used to rank prospects on a scale that represents the perceived value each lead represents to the organization.

Marketing Automation

The use of software to automate marketing actions like sending emails, posting to social media, and managing ad campaigns.

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