General CRM
Marketing Automation
The use of software to automate marketing actions like sending emails, posting to social media, and managing ad campaigns.
Complete Definition
Marketing automation uses software platforms to automate repetitive marketing tasks and nurture leads through personalized, multi-channel campaigns. It enables marketers to send targeted messages based on customer behavior, segment audiences, score leads, and measure campaign effectiveness. Marketing automation is often integrated with CRM for seamless lead handoff to sales.
Key Points
- 1Automates repetitive marketing tasks
- 2Enables personalized campaigns at scale
- 3Tracks customer behavior and engagement
- 4Integrates with CRM for lead management
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