Sequences (HubSpot)

A HubSpot tool that allows you to send a series of targeted, timed emails to nurture contacts over time.

Complete Definition

HubSpot Sequences automate one-to-one email outreach by sending personalized email series based on templates. They are ideal for sales follow-ups, allowing reps to enroll contacts and track engagement. Sequences differ from workflows: they are manual enrollment, sales-focused, and stop when a contact replies, making them perfect for prospecting.

Key Points

1Sales-focused email automation
2Manual contact enrollment
3Stops on reply
4Tracks engagement metrics

Related Terms

Sales Cadence

A sequence of touchpoints with a prospect designed to increase the chances of making a sale.

Marketing Automation

The use of software to automate marketing actions like sending emails, posting to social media, and managing ad campaigns.

Need Expert Guidance?

Our team has 20+ years of experience with Salesforce and financial services CRM implementations.

Schedule a Consultation

Browse All Terms

View Complete Glossary