General CRM
Sales Cadence
A sequence of touchpoints with a prospect designed to increase the chances of making a sale.
Complete Definition
A sales cadence is a structured sequence of sales activities (calls, emails, social touches, voicemails) executed over a specific timeframe to engage prospects. Effective cadences balance persistence with respect for the prospect's time. CRM systems can automate and track sales cadences, ensuring consistent follow-up and measuring effectiveness.
Key Points
- 1Structured sequence of touchpoints
- 2Balances multiple communication channels
- 3Increases response rates
- 4Can be automated in CRM
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