General CRM
Email Marketing
The use of email to promote products or services and build customer relationships.
Complete Definition
Email Marketing in CRM involves creating, sending, and tracking email campaigns to nurture leads, engage customers, and drive conversions. It includes segmentation, personalization, A/B testing, automation, and performance analytics. CRM-integrated email marketing ensures all interactions are logged, enabling sophisticated triggered campaigns based on customer behaviors and lifecycle stages.
Key Points
- 1Promotes products and builds relationships
- 2Enables personalization at scale
- 3Tracks engagement metrics
- 4Integrates with CRM workflows
Related Terms
Marketing Automation
The use of software to automate marketing actions like sending emails, posting to social media, and managing ad campaigns.
Lead Nurturing
The process of building relationships with potential customers by providing them with relevant and timely information to guide them through the sales funnel.
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