General CRM
Customer 360
A complete and unified view of a customer's data and interactions across all touchpoints, including sales, marketing, and service.
Complete Definition
Customer 360 is a comprehensive approach to viewing all customer-related data in one place. It aggregates information from sales, marketing, service, e-commerce, and other systems to provide a single, unified view of each customer. This holistic perspective enables better decision-making, personalized experiences, and improved customer satisfaction.
Key Points
- 1Unified customer data across all systems
- 2Real-time access to customer information
- 3Enables personalization at scale
- 4Foundation for excellent customer experience
Related Terms
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