General CRM
Customer Data Platform (CDP)
A system that creates a unified, persistent customer database accessible to other systems.
Complete Definition
Customer Data Platforms collect, unify, and activate customer data from multiple sources (CRM, web, mobile, offline) to create comprehensive customer profiles. Unlike CRMs which manage relationships, CDPs focus on data unification and distribution. They power personalization engines, marketing automation, and analytics by providing a single, accurate view of each customer across all touchpoints.
Key Points
- 1Unifies data from all sources
- 2Creates persistent customer profiles
- 3Enables real-time personalization
- 4Complements CRM systems
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