General CRM
360-Degree Customer View
A holistic view of a customer's data and interactions with a company, consolidated from all touchpoints into a single record.
Complete Definition
A 360-degree customer view provides a complete and unified perspective of customer data and interactions across all business touchpoints including sales, marketing, service, and support. It consolidates information from multiple systems into a single source of truth, enabling businesses to deliver personalized experiences and make data-driven decisions.
Key Points
- 1Consolidates customer data from multiple systems
- 2Enables personalized customer experiences
- 3Provides complete interaction history
- 4Supports data-driven decision making
Related Terms
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