Financial Services CRM
Assets Under Management (AUM)
The total market value of investments that a financial advisor or firm manages on behalf of clients.
Complete Definition
Assets Under Management (AUM) is the key metric used in wealth management to measure the total market value of client portfolios managed by an advisor or firm. AUM is tracked at the advisor, team, and firm level and is used for fee calculation, performance benchmarking, and regulatory reporting. In Salesforce FSC, AUM is typically calculated by rolling up Financial Account balances to the advisor level.
Key Points
- 1Primary performance metric for RIAs
- 2Basis for fee calculation in most advisory firms
- 3Required for regulatory reporting (SEC, state)
- 4Can be tracked at account, household, advisor, or firm level
Related Terms
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