Salesforce Terminology
Web-to-Lead
A Salesforce feature that allows you to capture leads from your website and automatically create new lead records.
Complete Definition
Web-to-Lead enables businesses to generate HTML forms that automatically create lead records in Salesforce when submitted. It supports custom fields, lead assignment rules, and auto-response emails. This feature is essential for digital marketing efforts, allowing seamless capture of website visitors as leads in the CRM.
Key Points
- 1Captures website leads automatically
- 2Generates HTML form code
- 3Supports lead assignment rules
- 4Integrates with email responses
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