General CRM
Sales Pipeline
A visual representation of sales prospects and where they are in the purchasing process.
Complete Definition
The sales pipeline shows all active opportunities and their stages in the sales process. Unlike the sales funnel which shows aggregated numbers, the pipeline tracks individual deals and their progress. Pipeline management is critical for accurate forecasting, identifying stuck deals, and ensuring consistent sales process execution. CRM systems provide pipeline visibility and analytics.
Key Points
- 1Tracks individual opportunities
- 2Shows deal stages and values
- 3Enables accurate forecasting
- 4Identifies stalled deals
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