General CRM
Opportunity Management
The process of tracking and managing potential revenue-generating deals through the sales cycle.
Complete Definition
Opportunity Management in CRM involves creating, tracking, and advancing sales opportunities from identification through close. It includes capturing deal details, associated products, competitive information, stage progression, and probability assessment. Effective opportunity management enables accurate forecasting, identifies bottlenecks, and helps sales teams prioritize their efforts.
Key Points
- 1Tracks deals through sales cycle
- 2Enables accurate forecasting
- 3Supports pipeline visibility
- 4Identifies sales bottlenecks
Related Terms
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