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Minimum Viable Product (MVP)

A version of a new product with just enough features to satisfy early adopters and gather feedback.

Complete Definition

In CRM implementations, MVP approach focuses on delivering core functionality quickly rather than building everything at once. This allows organizations to realize value faster, gather user feedback, and iterate based on real-world usage. MVP implementations typically start with essentials like contact management, opportunity tracking, and basic reporting before adding advanced features.

Key Points

  • 1Delivers core functionality first
  • 2Enables faster time to value
  • 3Facilitates user feedback
  • 4Reduces implementation risk