General CRM
Change Management
A structured approach to preparing, supporting, and helping individuals, teams, and organizations in making organizational change.
Complete Definition
Change management in CRM implementations refers to the processes and methodologies used to help organizations and their employees transition to new systems and processes. Effective change management addresses resistance, communicates benefits, provides training, and ensures user adoption of new CRM technology.
Key Points
- 1Critical for successful CRM implementations
- 2Addresses resistance to change
- 3Includes communication and training plans
- 4Measures adoption and effectiveness
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