General CRM
Machine Learning
AI that enables computers to learn from data without explicit programming.
Complete Definition
Machine Learning in CRM analyzes historical data to identify patterns and make predictions about future outcomes. Applications include predictive lead scoring, churn prediction, next-best-action recommendations, optimal send time determination, and forecasting. ML models continuously improve as they process more data, making CRM systems increasingly intelligent over time.
Key Points
- 1Learns from historical data
- 2Makes predictions
- 3Improves over time
- 4Powers intelligent features
Related Terms
AI in CRM
The integration of artificial intelligence capabilities into CRM platforms to automate tasks, provide predictive insights, and personalize customer interactions.
Predictive Analytics
The use of data, statistical algorithms, and machine learning techniques to identify the likelihood of future outcomes based on historical data.
Need Expert Guidance?
Our team has 20+ years of experience with Salesforce and financial services CRM implementations.
Schedule a Consultation