General CRM

Gamification

Applying game-design elements to non-game contexts to improve engagement and motivation.

Complete Definition

Gamification in CRM uses game mechanics like points, badges, leaderboards, and challenges to motivate desired behaviors. It can drive CRM adoption, increase data quality, boost sales activity, and improve training effectiveness. Successful gamification taps into intrinsic motivations (mastery, autonomy, purpose) while providing clear progress feedback and recognition.

Key Points

1Uses game mechanics for motivation
2Drives adoption and activity
3Provides progress feedback
4Recognizes achievements

Related Terms

User Adoption

The process by which new users become accustomed to a new software or system and decide to use it regularly.

Sales Enablement

The iterative process of providing sales teams with the resources they need to close more deals, including content, tools, knowledge, and information.

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