General CRM
Sales Enablement
The iterative process of providing sales teams with the resources they need to close more deals, including content, tools, knowledge, and information.
Complete Definition
Sales enablement ensures sales teams have everything they need to sell effectively: training, content, tools, and insights. This includes sales playbooks, competitive intelligence, product information, customer case studies, and CRM systems. Effective sales enablement aligns marketing and sales, shortens sales cycles, and improves win rates.
Key Points
- 1Provides resources for sales success
- 2Aligns marketing and sales
- 3Improves win rates
- 4Includes training and tools
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