Digital Transformation

The process of using digital technologies to create new or modify existing business processes, culture, and customer experiences.

Complete Definition

Digital transformation involves fundamentally rethinking how an organization uses technology, people, and processes to change business performance. For many organizations, CRM implementation is a cornerstone of digital transformation, enabling data-driven decision-making, automating processes, and improving customer experiences across all touchpoints.

Key Points

1Transforms business processes
2Enhances customer experiences
3Enables data-driven decisions
4Requires cultural change

Related Terms

Change Management

A structured approach to preparing, supporting, and helping individuals, teams, and organizations in making organizational change.

Business Process Automation (BPA)

Technology-enabled automation of complex business processes to improve efficiency and reduce costs.

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