Data Migration
Data Enrichment
The process of appending or otherwise enhancing collected data with relevant context obtained from additional sources.
Complete Definition
Data enrichment involves augmenting existing customer records with additional information from third-party data providers. This can include company information, social media profiles, firmographic data, technographic details, and behavioral insights. Enriched data enables better segmentation, personalization, and targeting of sales and marketing efforts.
Key Points
- 1Adds missing customer information
- 2Improves data completeness
- 3Enables better segmentation
- 4Enhances personalization capabilities
Related Terms
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