General CRM
Customer Segmentation
Dividing a customer base into groups with similar characteristics for targeted marketing and service.
Complete Definition
Customer Segmentation in CRM uses demographic, behavioral, transactional, and psychographic data to group customers. Common segmentation approaches include RFM (Recency, Frequency, Monetary), lifecycle stage, product affinity, and predictive scoring. Effective segmentation enables personalized messaging, optimized resource allocation, and improved conversion rates across marketing and sales.
Key Points
- 1Groups customers by characteristics
- 2Enables targeted campaigns
- 3Uses multiple data dimensions
- 4Improves conversion rates
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