Financial Services CRM
Custodian Integration
The automated connection between a CRM and financial custodians like Schwab, Fidelity, or TD Ameritrade to sync account data.
Complete Definition
Custodian Integration refers to the automated data exchange between a CRM system and financial custodians (firms that hold client assets). These integrations allow RIAs to automatically sync account balances, positions, transactions, and performance data from custodians like Charles Schwab, Fidelity, TD Ameritrade, or Pershing into their Salesforce FSC instance, eliminating manual data entry and ensuring accurate reporting.
Key Points
- 1Eliminates manual data entry
- 2Ensures data accuracy for compliance
- 3Typically uses SFTP, API, or middleware
- 4Critical for operational efficiency
Common Use Cases
- Automatic nightly account balance updates
- Position and transaction history sync
- Performance reporting from custodian data
- Fee calculation based on current AUM
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