General CRM
Account-Based Marketing (ABM)
A strategic marketing approach where key business accounts are targeted as individual markets.
Complete Definition
Account-Based Marketing (ABM) is a B2B strategy that focuses marketing and sales resources on a clearly defined set of target accounts. Instead of broad campaigns, ABM treats each account as a market of one, delivering personalized campaigns designed to resonate with specific decision-makers within those accounts.
Key Points
- 1Focuses on high-value target accounts
- 2Aligns sales and marketing efforts
- 3Delivers personalized campaigns
- 4Improves ROI on marketing spend
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