Vantage Point
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David Cockrum

David Cockrum

Founder & CEO
Former COO, 13+ Years Salesforce Experience
Dallas, Texas
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About

As COO of service organizations and Salesforce user for 13 years, David founded Vantage Point to address the unique CRM needs of modern businesses seeking to scale efficiently and enhance customer relationships. His operational background gives him a unique perspective on implementing CRM solutions that actually work in the real world.

"We don't just implement CRM systems. We live in them daily. That's what makes us different."

David Cockrum

Areas of Expertise

CRM Strategy & Implementation
Business Operations
Digital Transformation
Sales Process Optimization
Executive Leadership
Strategic Planning

Certifications

Salesforce Certified Administrator
Salesforce Certified Sales Cloud Consultant
HubSpot Solutions Partner

Professional Experience

Founder & CEO

Vantage Point
2018 - Present

Founded and leads a 100% U.S.-based, employee-owned CRM consulting firm serving 150+ clients across professional services, financial services, and technology companies. Recognized as Inc. 5000 honoree in 2021.

Chief Operating Officer

Service Organization
2010 - 2018

Led operational transformation initiatives and implemented Salesforce as a core business system. Managed cross-functional teams and drove process improvements that increased operational efficiency by 40%.

Digital Transformation Consultant

Fortune 500 Companies
2005 - 2010

Advised enterprise organizations on technology adoption and change management strategies. Led multiple CRM implementation projects serving diverse industries.

Education

MBA, Business Administration

University of Texas at Dallas

Bachelor of Science, Business

Texas A&M University

Key Achievements

Founded Vantage Point, growing to 150+ clients and 400+ engagements
2021 Inc. 5000 Honoree for company growth
Built 100% employee-owned consulting firm
Led digital transformation for Fortune 500 companies
13+ years of hands-on Salesforce experience
Developed People-Process-Technology methodology

Ready to Work With Our Team?

Connect with David and our expert team to discuss how we can help transform your CRM strategy.