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Technical Guide

Salesforce FSC Data ModelMastery Guide

Complete guide to understanding and implementing the Financial Services Cloud data model. Master Financial Accounts, Households, and complex relationship hierarchies.

Core FSC Objects

Master these three foundational objects

Financial Account

Individual investment, banking, or insurance accounts

Key Fields

  • Account Number
  • Account Type
  • Balance
  • Ownership %

Relationships

  • Belongs to Account (Primary Owner)
  • Related to multiple Contacts via Financial Account Roles

Person Account

Individual clients (combines Account + Contact)

Key Fields

  • Name
  • SSN/Tax ID
  • Date of Birth
  • Risk Tolerance

Relationships

  • Primary Owner of Financial Accounts
  • Member of Households via Account Contact Relationship

Household

Family or related entity groupings

Key Fields

  • Household Name
  • Total AUM
  • Primary Contact

Relationships

  • Contains multiple Person Accounts
  • Aggregate Financial Accounts

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