General CRM
Sales Funnel
The marketing model that illustrates the theoretical customer journey from the moment of first contact with your brand to the final purchase.
Complete Definition
The sales funnel visualizes the customer journey through stages like Awareness, Interest, Consideration, Intent, Evaluation, and Purchase. As prospects move through the funnel, the number decreases but qualification increases. CRM systems track prospects through funnel stages, helping identify bottlenecks and optimize conversion rates at each stage.
Key Points
- 1Visualizes customer journey
- 2Shows conversion at each stage
- 3Identifies process bottlenecks
- 4Guides marketing and sales strategies
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