Salesforce Terminology
Object (CRM)
A database table in CRM that stores specific types of records.
Complete Definition
Objects in CRM are the fundamental data structures that store information. Standard objects (Contact, Company, Deal) are provided out-of-the-box, while custom objects can be created for unique business needs. Each object has fields (properties), relationships to other objects, and associated permissions, page layouts, and automation. Understanding the object model is crucial for effective CRM customization.
Key Points
- 1Database table structure
- 2Standard and custom types
- 3Has fields and relationships
- 4Foundation of CRM data model
Related Terms
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