General CRM
Lifecycle Stage
A property indicating where a contact is in the marketing and sales process.
Complete Definition
Lifecycle Stages categorize contacts based on their relationship with your business, typically including stages like Subscriber, Lead, Marketing Qualified Lead (MQL), Sales Qualified Lead (SQL), Opportunity, Customer, and Evangelist. Stage progression can be automated based on behaviors and milestones. Lifecycle stages enable targeted marketing, proper routing, and reporting on funnel conversion.
Key Points
- 1Indicates customer relationship stage
- 2Guides marketing and sales actions
- 3Automates based on behaviors
- 4Enables funnel reporting
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