General CRM
Key Performance Indicator (KPI)
A measurable value demonstrating how effectively a company achieves key business objectives.
Complete Definition
KPIs in CRM track critical success metrics like conversion rates, customer acquisition cost, lifetime value, pipeline velocity, and customer satisfaction. Effective KPIs are SMART (Specific, Measurable, Achievable, Relevant, Time-bound) and aligned with business strategy. CRM dashboards display KPIs in real-time, enabling data-driven decisions and performance management.
Key Points
- 1Measures objective achievement
- 2Guides decision-making
- 3Should be SMART
- 4Displayed in CRM dashboards
Need Expert Guidance?
Our team has 20+ years of experience with Salesforce and financial services CRM implementations.
Schedule a Consultation