General CRM

Headless CRM

A CRM architecture where the backend is decoupled from the front-end, allowing CRM data and functionality to be delivered to any device or channel via APIs.

Complete Definition

Headless CRM separates the data and business logic layer (backend) from the presentation layer (frontend). This architecture allows businesses to deliver CRM capabilities to any channel - web, mobile, IoT devices, voice assistants - through APIs. It provides maximum flexibility for creating custom user experiences while maintaining centralized data management.

Key Points

1Separates backend from frontend
2Enables omnichannel experiences
3Provides API-first architecture
4Offers maximum customization flexibility

Related Terms

API (Application Programming Interface)

A set of protocols and tools that allows different software applications to communicate and exchange data.

Omnichannel

A multichannel sales approach that provides customers with an integrated and seamless shopping experience across all touchpoints.

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