General CRM
Go-to-Market (GTM) Strategy
An action plan specifying how a company will reach target customers and achieve competitive advantage.
Complete Definition
A Go-to-Market Strategy defines target markets, value proposition, pricing, distribution channels, and sales methodology. CRM plays a central role in GTM execution by managing leads, tracking customer acquisition costs, measuring campaign effectiveness, and enabling sales teams. The CRM should be configured to support the specific GTM strategy with appropriate data models and workflows.
Key Points
- 1Defines customer acquisition plan
- 2Specifies channels and messaging
- 3CRM enables execution
- 4Measures GTM effectiveness
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