General CRM
Customer Lifetime Value (CLV)
A prediction of the net profit attributed to the entire future relationship with a customer.
Complete Definition
Customer Lifetime Value (CLV) is a metric that estimates the total revenue a business can expect from a customer throughout their entire relationship. It helps businesses determine how much to invest in acquiring and retaining customers, identify high-value customer segments, and make strategic decisions about resource allocation.
Key Points
- 1Predicts total customer value
- 2Guides customer acquisition costs
- 3Identifies high-value segments
- 4Informs retention strategies
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