General CRM
Contact (CRM Object)
A CRM record representing an individual person.
Complete Definition
The Contact object stores information about individuals including demographic data, communication preferences, engagement history, and relationship to companies. Contacts are the primary unit for marketing campaigns, sales outreach, and service interactions. They can be associated with multiple companies, opportunities, and activities, creating a complete record of the relationship.
Key Points
- 1Represents individual people
- 2Stores contact and preference data
- 3Tracks engagement history
- 4Central to CRM relationships
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