General CRM
Company (CRM Object)
A CRM record representing a business or organization.
Complete Definition
The Company object stores information about businesses and organizations with which you have relationships. It typically includes firmographic data like industry, size, revenue, and location, as well as relationship data like account owner, customer status, and deal history. Companies are associated with contacts (people) and opportunities (deals), forming the foundation of B2B CRM data models.
Key Points
- 1Represents business entities
- 2Stores firmographic data
- 3Associates with contacts and deals
- 4Foundation of B2B CRM
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