General CRM
Business Intelligence (BI)
Technology-driven processes for analyzing data and presenting actionable information for business decisions.
Complete Definition
Business Intelligence in CRM context involves collecting, analyzing, and visualizing customer data to uncover insights that inform strategy. BI tools connect to CRM databases to create dashboards, reports, and predictive models that reveal sales trends, customer behaviors, campaign effectiveness, and operational efficiency. BI transforms raw CRM data into competitive advantage.
Key Points
- 1Analyzes CRM data for insights
- 2Creates dashboards and reports
- 3Reveals trends and patterns
- 4Informs strategic decisions
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