Brand Standards & Media Kit
Download our brand assets and learn how to properly represent Vantage Point in your communications.
Brand Colors
Vantage Red
HEX: #ED1C24
HSL: 356 81% 51%
Primary brand color, CTAs, accents
Vantage Navy
HEX: #1F2559
HSL: 236 49% 21%
Headers, text, backgrounds
Vantage Cyan
HEX: #2095D3
HSL: 199 76% 51%
Links, highlights, interactive elements
Vantage Teal
HEX: #00BDA5
HSL: 173 100% 37%
Success states, call-outs
Color Usage Guidelines
- • Vantage Red should be used sparingly for emphasis and calls-to-action
- • Vantage Navy is the primary text and header color
- • Vantage Cyan provides visual interest and highlights interactive elements
- • Vantage Teal is used for success messages and positive reinforcement
- • Always ensure sufficient contrast for accessibility (WCAG AA minimum)
Logo Assets
Icons & Favicons
Logo Usage Guidelines
- • Always maintain clear space around the logo (minimum 20px on all sides)
- • Never stretch, skew, or alter the logo proportions
- • Do not change the logo colors or add effects
- • Minimum size: 120px wide for digital, 1 inch wide for print
- • Use the white logo on dark backgrounds (navy, black, photos)
- • Use the primary logo on light backgrounds (white, light gray)
- • Horizontal logos work best in headers, footers, and wide spaces
- • Vertical logos are ideal for square or tall formats like social media profiles
- • Icon-only logos should be used when space is limited (favicons, app icons)
- • Tagline versions are best for introductory materials and brand awareness campaigns
Typography
Primary Font
Inter
Used for headings and body text
Regular - Used for body text
Semi-Bold - Used for subheadings
Bold - Used for headings
Font Weights
400 - Regular
Body text, paragraphs
600 - Semi-Bold
Sub-headings, labels
700 - Bold
Headings, emphasis
Need the Complete Brand Kit?
For access to the complete Vantage Point brand kit including logos in various formats (PNG, SVG, EPS), color palettes, typography specimens, and comprehensive brand guidelines, please contact our marketing team.
Request Full Brand KitFor press inquiries or questions about brand usage, please contact [email protected]